A toilet air freshener allows effective, continuous cleaning to take place with every flush, preventing a build-up of limescale and killing bacteria. With every flush, a refreshing fragrance is released, eliminating bad odours. Whether you purchase the toilet freshener clip or gel, manual cleaning is reduced. The clip on freshener is easy to fit as the simply hook on the outside of the toilet bowl, allowing the sanitizing block to sit just under the rim. The sanitizing block is then positioned perfectly to catch the flow of water when flushing takes place, allowing the water to be treated via the cleanser. The gel freshener is disc shaped, and is applied under the rim with an applicator directly to the porcelain. Continuous flushing gradually dissolves the disc, but they are easily replaced in seconds and will last approximately one week.